Luxury Sectoral Analysis

Extravagance Sectoral Analysis Presentation This paper will introduce a nitty gritty sectoral examination, which centers around the extravagance wine industry in the US. Russian River Ranches Chardonnay is the extravagance wine brand that will be broke down. The brand is made and circulated by Sonoma-Cutrer in the US.Advertising We will compose a custom report test on Luxury Sectoral Analysis explicitly for you for just $16.05 $11/page Learn More Russian River Ranches is an extravagance brand since it is made of top notch grapes and propelled preparing advancements (Sonoma-Cutrer 2014). As an exceptional item, Russian River Ranches is sold in extravagance cafés and lodgings in the US. What's more, it was the second generally costly among the main 20 extravagance wine marks in the US in 2013 (Sonoma-Cutrer 2014). Porter’s five powers model will be utilized to break down the intensity of Russian River Ranches in its industry. Different components of the brand that will be broke down incorporate value feel, i tem, correspondences, and marking. Porter’s Five Forces Analysis Suppliers’ Bargaining Power The extravagance wine industry has a few providers, which incorporate makers of bundling materials, makers of marking materials, makers of grapes, and transportation organizations. The providers have a high bartering power because of the accompanying reasons. To begin with, there are more wine makers than providers of key sources of info such bundling materials. Over the most recent five years, vineyard real esatate decreased fundamentally as famers utilized their territory to deliver increasingly beneficial harvests, for example, almonds. This issue is exacerbated by the way that there are no substitutes for grapes in extravagance wine creation (Demeter Group 2013).Advertising Looking for report on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More The interest for grapes has altogether expanded as makers of very good quality wine increment their creation limits. The subsequent deficiency of grapes has fundamentally expanded farmers’ bartering power. Second, separation of sources of info is a key determinant of the nature of extravagance wine. Makers of very good quality wine should reliably utilize the best grapes and bundling materials to draw in clients (Sonoma-Cutrer 2014). Third, most providers in the business have low exchanging costs since there are numerous purchasers for their items. For instance, providers of bundling materials likewise offer to makers in the soda pops industry. In this way, they offer need to purchasers who can offer significant expenses and to make mass buys. The high haggling intensity of the providers implies that they can without much of a stretch increment their costs, in this manner lessening the seriousness of Russian River Ranches and different brands. Buyers’ Bargaining Power The purchasers (shoppers of wine) have a high dealing power b ecause of the accompanying reasons. To start with, brand dedication is low since clients are keen on attempting new items (Brun Castelli 2013, pp. 823-847). This confines the capacity of makers of extravagance wine to hold their clients. Second, about all makers of wine are concentrating on item separation. This builds the quantity of items that are accessible in the market, subsequently expanding buyers’ bartering power. Third, purchasers of extravagance wine have low exchanging costs. Consequently, they can without much of a stretch change marks so as to fulfill their requirements. The high intensity of purchasers of extravagance wine implies that makers need to concentrate on item separation and forceful showcasing to hold their customers.Advertising We will compose a custom report test on Luxury Sectoral Analysis explicitly for you for just $16.05 $11/page Learn More The makers of extravagance wine have a moderate haggling power. One of the variables that improve their ba rtering power is capacity to make mass buys. This empowers makers to haggle at ideal costs for their provisions. The danger of in reverse mix is additionally high since organizations, for example, Sonoma-Cutrer produce grapes all alone (Sonoma-Cutrer 2014). The primary factor that decreases the haggling intensity of wine makers is the bungle between the interest and gracefully of their information sources (Demeter Group 2013). In particular, undersupply restricts manufacturers’ capacity to deal since the accessible sources of info must be apportioned through significant expenses. Danger of Substitutes The primary substitutes of extravagance wine incorporate soda pops, brew, and spirits. Extravagance wine additionally contends with the ordinary wine brands. The danger of substitutes is low because of the accompanying reasons. In the first place, extravagance wine performs superior to other mixed beverages as far as quality. In particular, the individuals who drink liquor lean toward wine in view of its boss taste. Utilization of extravagance wine is additionally connected with high economic wellbeing in the general public (Brun Castelli 2013, pp. 823-847). Aside from taste, wine has a few medical advantages that can't be delighted in through utilization of other mixed refreshments. In particular, moderate utilization of wine helps in anticipation of heart sicknesses, stroke, nervousness, and lose of memory in mature age (Brun Castelli 2013, pp. 823-847). These advantages make wine the best choice among shoppers of alcohol.Advertising Searching for report on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Find out More In any case, extreme utilization of wine can have negative wellbeing impacts. In addition, a few religions restrict utilization of liquor. These elements decrease the intensity of extravagance wine as clients decide on soda pops. For the most part, extravagance wine is more costly than other mixed refreshments and soda pops (Brun Castelli 2013, pp. 823-847). Be that as it may, the significant expense doesn't effectsly affect the interest for extravagance wine, particularly, in the well-to-do advertise fragment where clients are not value delicate. Since Russian River Ranches has a predominant quality, it is probably going to defeat the low danger of substitutes in the market. Danger of New Entrants The danger of new participants is low a result of the accompanying elements. To begin with, the expense of entering the extravagance wine industry is restrictive. New organizations that expect to set up creation plants require fundamentally high budgetary capital, which isn't effectively a ccessible. Second, the officeholders have high economies of scale (Demeter Group 2013). In the most recent decade, significant makers of extravagance wine concentrated on solidification through mergers and acquisitions. This has empowered them to accomplish â€Å"economies of scale underway and distribution† (Chevalier Mazzalovo 2012, p. 56). Therefore, they have high creation limits and cost focal points that make them more serious than new contestants. Third, the officeholders have command over the appropriation channels. Over the most recent five years, merchants of extravagance wine, for example, wholesalers, claim to fame cafés, and retailers left on combination to fortify their market power (Demeter Group 2013). The officeholders in the wine business have long haul dispersion contracts with the accessible wholesalers. This implies new contestants should bring about significant expenses to get to the circulation framework. At long last, access to information sources suc h grapes is troublesome, since the occupants have long haul flexibly contracts with famers. The low danger of new participants is a development chance to Russian River Ranches as request keeps on rising. Danger of Competitive Rivalry High rivalry in the US extravagance wine advertise is clarified by the accompanying variables. To begin with, the business is exceptionally focused. In 2013, the main 4 biggest makers of extravagance win represented 70% of the piece of the overall industry (Demeter Group 2013). This implies just 30% of the market is left for the rest of the makers. Second, the business is portrayed by high fixed expenses. In particular, the expense of work and warehousing is on the ascent, subsequently decreasing the benefits of makers of extravagance wine. Third, there is overcapacity in the business. This is clarified by the way that advancement of the US wine industry has come about into an expansion in importation of extravagance wine from nations, for example, Chin a, Italy, and France (Demeter Group 2013). Wine items from nations, for example, China are sold at low costs since their makers have creation cost points of interest. In spite of the fact that the business is portrayed by high rivalry, it is as yet encountering solid development. Over the most recent three years, the market for extravagance wine in the US developed at a normal yearly pace of 12% (Demeter Group 2013). This solid development is required to proceed in the following four years as financial development improves. The ramifications of the high serious contention is that Russian River Ranches must have the option to fulfill customers’ needs so as to keep up its seriousness. In particular, the showcasing blend methodology that is utilized to advertise it must be adjusted to customers’ needs. Accomplishment of Russian River Ranches The variables that represent the achievement of Russian River Ranches in the extravagance wine advertise incorporate the accompanyin g. To begin with, the brand is fruitful in view of its unparalleled quality. Since its initiation, Sonoma-Cutrer recognized the way that excellent is one of the main considerations that decide the accomplishment of extravagance wine brands. Subsequently, the organization deliberately decided to create its own grapes. This empowers it to improve the nature of Russian River Ranches by choosing the best grapes to make it (Sonoma-Cutrer 2014). Also, the organization centers around steady item development to improve the nature of its wine. Therefore, it has had the option to deliver a few flavors that meet the desires for its clients. As an excellent brand that is known for great, Russian River Ranches can accomplish high deals regardless of being one of the most costly brands in the market (Sonoma-Cutrer 2014). Second, Russian River Ranches is s

Captain Top of Form

How does Duffy present the topic of time in ‘The Captain of the 1964 Top of the Form Team'? In the sonnet, ‘The Captain of the 1964 Top of the Form Team' via Carol Ann Duffy, numerous topics are every now and again investigated, time is an immense topic introduced all through, there are numerous relations and associations with time and how it changes individuals, influences our conduct and so forth, this topic whenever investigated by Duffy utilizing an assortment of methods including structure, language, emotional procedures and symbolism utilized. Right off the bat time is investigated in detail by the structure of the sonnet. The title of the sonnet gives us the understanding that the sonnet is stuck in time, because of the date. Shows it must be about past tense or thinking back. This possibly makes the sonnet progressively important and individual. The sonnet is written in the primary individual as it is the â€Å"Captain that is addressing somebody. The 4 verses in the sonnet all of different lengths show the structure of the sonnet is incoherent recommending this is his path of thought and his brain everywhere, perhaps attempting to comprehend and remember the past. This is finished utilizing stops and short sentences, the short sentences may likewise show that the storyteller is getting exceptionally energized and inconsistent, practically uncorrupt that he recollects so a lot and is eager to recount to his story. There is no cadence to the sonnet again indicating that he hasn’t had the opportunity to gather his thoughts together, nearly in a surge attempting to uncover all the data and simply babbling everything out without speculation, the utilization of no musicality influences the sonnet as it causes it to appear to be progressively fun loving, if a mood had been utilized it might appear to be increasingly formal. Language is likewise critical to show the topic of time. The sonnet is in a casual tone, demonstrating a progressively glib/discussion which appears to be increasingly innocent and neighborly. (â€Å"Oh beautiful ladies were in the Top Ten that month†). The utilization of the casual visit shows he feels bubbly and cheerful maybe demonstrating this is a more joyful stage in his life, and he lean towards discussing the past than the present. Duffy has utilized a great deal of past tense action words e. g. â€Å"pulled† , â€Å"smiled†, this likewise shows the story is about the past and how he continues thinking back again and again about the things he did. The decision of persona removes the sonnet from Duffy and offers her the chance to see the issues from an increasingly target point of view. Anyway the tone of the sonnet isn’t dull it is unsteady, featuring the narrator’s vitality, confidence and pride in himself. Duffy exhibits this by utilizing descriptive words like ‘fizzing’, ‘whooped’ and ‘blew like Mick’, she additionally shows his certainty by utilizing confident stages like ‘No snags’, ‘Come on’, ‘I smiled’. Emotional methods are likewise utilized much of the time through Duffy’s sonnet to help misrepresent the subject of time. She utilizes music to lay everything out in the main verse,' Do Wah Diddy, Baby Love, Oh Pretty Woman' underlining on the far reaching effect of popular music. There is a feeling of a kid, packing data, I can give you the B-side of the Supremes one. Hold tight. Come See About Me? By and large the inclination is one of positive thinking. I think the utilization of the music and tunes is to give the adolescence and fun inclination, the utilization of the old popular music shows he is thinking back on bygone eras and not concentrating on the present, the reality he is singing shows he isn’t reluctant to communicate, appearing to be very cheerful and happy, the sonnet would appear to be progressively controlled and confined creation us question whether he really making the most of his past. The utilization of these emotional methods make the storyteller appears he has no consideration on the planet likewise draws on his opportunity. Symbolism causes us considerably more observe the subject of the time in the sonnet. In the third verse we are given the picture of a glad mother â€Å"My mother kept my mascot Gonk on the TV set for a year. † There is additionally an accentuation of British setting using street names up ‘Churchill Road’ and ‘up Nelson Drive'. In the second refrain the speaker portrays going down a slope on his bicycle â€Å"I sped down Dyke Hill, no hands, acclaimed, learning† the utilization of this gives the picture of opportunity and how kids hurry away on their bicycles with no consideration on the planet. This could likewise identify with time, similar to him hurrying endlessly on his bicycle, time is by all accounts going so quick, blazing before his eyes.

Offshore Outsourcing Essay - 550 Words

Offshore Outsourcing (Essay Sample) Content: NameTutorCourseDateOffshore OutsourcingDespite being a highly controversial topic in the USA, offshore outsourcing has become an increasingly standard practice in the business world. Firms undertake outsourcing as a cost-reduction strategy through transferring portions of their work to outsiders, regarded as offshore when such outside suppliers are foreign (Investopedia). Various advantages and disadvantages accompany the practice of offshore outsourcing. However, its inevitability, prevalence, and acceptability today means that offshore outsourcing debates and deliberations should shift toward managing the risks involved and adapting to the competitiveness of offshore suppliers.The main arguments raised by critics of offshore outsourcing revolve around the perception that the strategy is a myopic move by organizations that contributes to the unemployment problem in the USA. Pearlstein, a business and economics expert, notes concerns that offshore outsourcing could be precipitating a long-term structural unemployment problem in the USA that hollows out entire industries. In this case, Pearlstein highlights recent raw data from the Commerce Department indicating that American multinationals cut 2.9 million domestic jobs while creating 2.4 million jobs abroad. Both legal and illegal immigration exacerbate the problem, given that low-wage immigrant labor pushes American citizens out of jobs locally while firms still incline toward outsourcing. However, Pearlstein notes that offshore outsourcing cannot be reduced to a question of raw statistics, given that the resultant heightened firm performance may boost local employment in line with economic theory predictions. Further, questioning offshore outsourcing is not just opposition to an inevitable development in the business world, but also indicates American hypocrisy in cases where globalization forces have placed the nation at a disadvantage. In this case, the USA is famous for pushing for free tra de and an end to protectionism where its firms, capital, and labor are set to benefit. Opposing offshore outsourcing represents a hypocritical response from American stakeholders when faced with more competitive service production destinations. The wider economic positives, inevitability, and desire to end hypocrisy mean that a change in perception toward offshore outsourcing is necessary. Discussions should shift toward managing the risks that accompany offshore outsourcing, such as regulatory issues, currency fluctuations, planning complexities, cross-cultural management problems, service integration risks, and third-party relationship challenges (Zechnich). Such a move would allow firms to maximize on the benefits of offshore outsourcing in areas such as cost-cutting and superior service. Further, the question of offshore outsourcing should force Americans to adapt to heightened global competitiveness. Schectman notes positives in such adaptation, highlighting American firms that provide low cost tech workers in settings outside the traditional American tech capitals. Rather than complain and oppose offshore outsourcing, Americans should take cue from the American firms that are taking advantage of narrowing wage gaps in the likes of India to contribute to the rising popularity of nearshoring over offshore outsourcing (McGrath). Seeking ways to outcompete t... Offshore Outsourcing Essay - 550 Words Offshore Outsourcing (Essay Sample) Content: NameTutorCourseDateOffshore OutsourcingDespite being a highly controversial topic in the USA, offshore outsourcing has become an increasingly standard practice in the business world. Firms undertake outsourcing as a cost-reduction strategy through transferring portions of their work to outsiders, regarded as offshore when such outside suppliers are foreign (Investopedia). Various advantages and disadvantages accompany the practice of offshore outsourcing. However, its inevitability, prevalence, and acceptability today means that offshore outsourcing debates and deliberations should shift toward managing the risks involved and adapting to the competitiveness of offshore suppliers.The main arguments raised by critics of offshore outsourcing revolve around the perception that the strategy is a myopic move by organizations that contributes to the unemployment problem in the USA. Pearlstein, a business and economics expert, notes concerns that offshore outsourcing could be precipitating a long-term structural unemployment problem in the USA that hollows out entire industries. In this case, Pearlstein highlights recent raw data from the Commerce Department indicating that American multinationals cut 2.9 million domestic jobs while creating 2.4 million jobs abroad. Both legal and illegal immigration exacerbate the problem, given that low-wage immigrant labor pushes American citizens out of jobs locally while firms still incline toward outsourcing. However, Pearlstein notes that offshore outsourcing cannot be reduced to a question of raw statistics, given that the resultant heightened firm performance may boost local employment in line with economic theory predictions. Further, questioning offshore outsourcing is not just opposition to an inevitable development in the business world, but also indicates American hypocrisy in cases where globalization forces have placed the nation at a disadvantage. In this case, the USA is famous for pushing for free tra de and an end to protectionism where its firms, capital, and labor are set to benefit. Opposing offshore outsourcing represents a hypocritical response from American stakeholders when faced with more competitive service production destinations. The wider economic positives, inevitability, and desire to end hypocrisy mean that a change in perception toward offshore outsourcing is necessary. Discussions should shift toward managing the risks that accompany offshore outsourcing, such as regulatory issues, currency fluctuations, planning complexities, cross-cultural management problems, service integration risks, and third-party relationship challenges (Zechnich). Such a move would allow firms to maximize on the benefits of offshore outsourcing in areas such as cost-cutting and superior service. Further, the question of offshore outsourcing should force Americans to adapt to heightened global competitiveness. Schectman notes positives in such adaptation, highlighting American firms that provide low cost tech workers in settings outside the traditional American tech capitals. Rather than complain and oppose offshore outsourcing, Americans should take cue from the American firms that are taking advantage of narrowing wage gaps in the likes of India to contribute to the rising popularity of nearshoring over offshore outsourcing (McGrath). Seeking ways to outcompete t...

The Ethics of Law Enforcement and Business - 2996 Words

Currently today we live in a world where morality is not as common as before, now day’s people just tend to mind their own business and move on forward; but is this being ethical? In the research conducted will explain different views on ethics in an organization and what they stand by. In addition, the research will also talk about how ethical Law Enforcement members act in our communities, and what is done to prevent unethical behavior. Law enforcement field is a very dangerous, simply because we have men and women trying to prevent unethical people from committing crimes. At time is not like this, police officer might get tempted and become corrupt in a matter of no time, considering is not a high paying job they can corrupt the system easily. Officers little that they know at any giving time they are being tested by an agency called Internal Affairs Bureau (IAB), which handles all complaints against corrupt officers. IAB will go way beyond their job description to catch a corrupt officer and reprimand him or her for what they have done. Later on the research paper, it goes in depth of how college students react towards ethical behaviors, which falls over to professionals in the business field. Ethics in Criminal Justice/ Law Enforcement Our Criminal Justice system has been considered to be the best and well rounded system of the world. This system has been brought up by the best of law makers in history, but yet, people find that gray area and break the Laws â€Å"theyShow MoreRelatedInternational And World Trade Law1139 Words   |  5 PagesIntroduction – International and World Trade Law - Counterfeiting This reflective paper will address several issues associated with international and world trade law as they pertain to counterfeiting and discussing the connections between business, law, politics and ethics with regard to counterfeiting. First, it will discuss the legal and ethical issues related to boycotting goods from other countries, as well as the practical business implications of such a move. Next, this paper will analyzeRead MoreLaw Enforcement : The Police Officer And The Firefighter843 Words   |  4 PagesLaw Enforcement The profession that interests me the most is law enforcement. I chose law enforcement because I wanted to impact my community and I felt a need to work for something greater than myself. Based on the images provided by the set of slides I believe that each slide positively represented the profession. There were three different aspects of law enforcement depicted in the slides, the police officer, the corrections officer and the firefighter. The next slide showed a forensics technicianRead MoreEnvironmental Ethics And Environmental Safety895 Words   |  4 PagesEnvironmental ethics can be formally defined in many sources as the study of human interaction with nature. 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Self Esteem Essay - 1462 Words

Most people think that peer pressure is one of the leading cause of low self-esteem ,we read about young adult going through teen issues such as bullying , fighting and many more other issues but in 2017 things have changed .Many teenagers are obsessed with social media sites such as Facebook, Snap chat, or even Instagram . these sites were either design for reconnection with lost family or friends to showing people bit a piece what you do on a day to day basis but now that’s not the case. Self -esteem is when an individual has confidence and satisfaction in themselves with the changes in how social media works in this day and age self-esteem is one of the issues it affects. Social media sites such as Facebook, Instagram, and†¦show more content†¦Women lurk on a man’s page seeking for their materialistic items such as cars, money, and the way a man dresses. Instances such as these causes low self-esteem of individuals who do not portray these specific items or lifestyles on social media. USA Today asked 23 Chicago college students about social media and 20 out of 23 students believed social media caused anxiety or added stress to an individual’s life. One female college student believed that social media adds a lot of pressure to be the perfect person, because that’s how individuals can make themselves look online. A lot of women on social media with low self-esteem issues show their skin and wear revealing outfits to feel â€Å"better† about their own body by taking into account how many likes on Instagram or Facebook they receive. The college students have realized it was easy to portray a different version of them on the internet. Individuals believe the number of likes on Facebook/Instagram or retweets on Twitter is used as a tool for verification for acceptance within their group of peers. This can cause a domino effect of problems on an individual’s self-esteem. An individual will post photos that are out side their character just to seek approval through the likes from their peers. This may boost an individual’s self-esteem temporarily, but once he or she logs off social media their self-esteem really hasn’t improved. Valkenbur, P. M., Peter, J., Shouted, A. P. (2006). FriendShow MoreRelated Self-Esteem Essay1122 Words   |  5 Pagesknown as: self-presentation. A great deal of human behaviour is, in part, determined or constrained by people’s concerns with others’ impressions and evaluations of them. Because all human beings are different from one another, the thought process used which results in the self-presentation of a person will also differ from person to person. In this case the potential factor effecting the self-presentation of an individual is that of the self-esteem of the individual. 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North America Pollution free essay sample

The United States has been criticized repeatedly for negligence of North America’s biodiverse regions. The government’s recent pollution control policies causes many controversies especially in regards to the country’s resource usage. More than 25% of the Earth’s natural resources are consumed by Americas yet they only constitute about 5% of the world’s population. More pollution regulatory laws offer an alternative to such massive consumptions and include advantages, ranging from better health security to useful industrial savings. Environment regulations laws such as the Marine Sanctuaries Acts have in the past, helped control factory pollution releases into habitats multiple times. Such regulatory acts not only guarded people from deadly diseases such as lung cancer but also helped prevent declining aquatic organisms from extinction. More than â€Å"394 million people inhabit North America†, each unknowingly risking the aftereffects of untreated waste products (Macleans 1). Despite the hazards, American industry sectors have â€Å"increased [their pollutant] transfers 14%† in the past 10 years, which is far slower than the necessary rate (Franz 1). We will write a custom essay sample on North America Pollution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to Figure 12.1 of the Carbon Dioxide Emissions From Energy Consumptions record, America’s petroleum and fuel usage overshadows any other resources. When fossil fuels are exhausted , the remaining carbon dioxide is discharged into the atmosphere, causing natural disasters and climate change. Therefore, it is crucial to recognize the necessary role such laws have in regulating discharges of pollution onto populated lands. Similarly, another beneficial feature of enacting more regulations is the financial impact on state government economies. By minimizing administrative transaction expenses, companies’ expenses decrease significantly. In fact, most economic firms in states with environmental programs save up to â€Å"2,719 more in new capital investment† than states without â€Å"centralized regulation† (Kang 4). Through similar policies, companies would be forced to follow stricter regulatory laws, which in turn would cause the development of more ecofriendly technologies and equipment. Rather than creating more economic expansions through inconsiderate disposal practices, America can improve their economy with ecologically friendly machineries, reducing land pollution. These creations will boost the country’s technology sectors while ensurin g a protectorate of America’s habitats. Hence, through improved public health, monetary profit and wildlife protection, pollution control policies are more beneficial to the country than damaging to the American economy.

Second World War in U.S. History

Introduction Studies on the Second World War have yielded varied perspectives; according to Erdelja, â€Å"there is no other experience that was more crucial to the development of the U.S. and Europe in the 20th century than the Second World War† (Erdelja, 2009, p. 1). The war marked the struggle for social and political freedom for the entire world.Advertising We will write a custom research paper sample on Second World War in U.S. History specifically for you for only $16.05 $11/page Learn More The consequences of the war were characterized by chaos, which broke human bonds, destroyed homes and communities, and uprooted foundations of societies. From today’s perspective, World War II was more than the series of battles and diplomatic negotiations, which are widely studied today (Royal Air Force 94). This paper will discuss the World War II in the light of the U.S. history. The paper will describe the role that the war played in shaping th e U.S. government and its policies. The lessons learned due to the U.S. engaging in the war are also highlighted. World War II and U.S. History World War II was the most gruesome epoch ever in the U.S. history. It was characterized by struggles, deaths of many citizens, financial constrains, damaged property and many other challenges in the country. The number of deaths between 1939 and 1945 was estimated to be more than 55 million. The war began on September 1, 1939 when Poland was invaded by Germany. It spread out to the entire world with almost 50 countries taking part in the war and men and women fighting in almost every part of the world. After the war became rampant, Americans became divided on whether to participate or to stay out of it completely. However, their hopes and desires were for their allies to win the war while they remained calm and isolated from the war. While some wished the U.S. could avoid the war at all costs, there was a group of interventionists that deman ded the government to do all it could within its power to help the allies of U.S.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More It was then that the government changed its policy from being neutral on issues related to the war into being prepared through expanding its military forces and later proceeded to support its allies. The president then made the U.S. to be an arsenal supplier; the U.S. started by supplying war materials to its allies (Teachers Guide 1). World War II was a turning point to the lives of Americans and in the history of the U.S. In 1944, the three great allies came together to invade Germany. In the pacific, the Americans drove the Japanese forces back. The devastating bombings at Hiroshima and Nagasaki followed in August 1945; this made Japanese government to surrender (The Choices Program 4). Impact of the Second World War II to the U.S.A World War II had an unalterabl e impact on the US history and in our present life. The period was characterized by a vast number of families lost through the death of young men and women, those who became crippled, mass deportation, conflicts in cultures, religions, confusion and outright fears. Although the war was away from United States, it had a huge impact on the American society. Undeniable, it was a gruesome time in history and the many incidences from the war presented numerous lessons to be learnt. To start with, its leaders transformed U.S. to be an arsenal and produced vast numbers of war materials. Prior to the involvement in war, its economic sectors such as industries and agriculture had been mobilized to support factories which manufactured weapons. America’s business had become larger with its federal government expanding its power (Ayers, Gould and Oshinsky 766). The war brought about a 10% shift of Americans to war production centers. Japanese-Americans were evicted from their homes and w ere incarnated to relocation centers whilst the African Americans demanded full citizenship. More women were employed into the armed forces and in the factories which were manufacturing weapons (Ayers, Gould and Oshinsky 766). The World War II cost the U.S. approximately $304 billion. The U.S. obtained this money through deficit spending, lending and selling of war bonds. Its debt is said to have skyrocketed from $49 billion to $259 billion in 1945, which remained unsettled until 1970 (Schug 142).Advertising We will write a custom research paper sample on Second World War in U.S. History specifically for you for only $16.05 $11/page Learn More Other challenges encountered were the concentrations of people in weapon manufacturing centers. The influx resulted to strained community resources. The overcrowding of migrants into war material producing centers made them to shelter in substandard woodsheds and in trailer parks with inadequate sanitation facilit ies. This resulted to high prevalence of communicable diseases, including scabies, ringworms, and tuberculosis among others. With the concentration of people in the centers, confrontation arose. Historians have claimed that by 1943, there were almost 250 racial conflicts. Social evils were also on the rise, for example, African Americans roamed in the city attacking police and dragging white passengers off street cars. There were increased criminal activities which also led to a considerable loss of lives at the home front (Schug 142). Families break ups were on the increase. It was estimated that approximately 3 million families separated; it was estimated that 16 families out of 1000 were separated by 1940 with the rate almost doubling to 27 in 1000 families by 1944. More so, the number of unmarried women rose from 73 per 1000 in 1939 to 93 by 1942. There were fears of people getting into marriage as spouses were being sent to battle fields. Birth rates also increased from 2.4 mil lion in 1939 to 3.1 million in 1943. Majority of which were described as â€Å"good bye babies†; who were conceived for family continuation incase the father died at war (Anon 1). Another challenge was increased and rise of social immorality. Much of the immoral behavior that had become rampant was not evident during the peace times. The war period also witnessed increased opportunities for gay affairs, and same-sex relationships; gay communities in cities such as San Francisco became common. Briefly, the war time swapped traditional gender roles where men lost their roles as bread winners in the family. During this time, women worked to feed their families at home whilst most men defended their nation away from the U.S. (Norton et al. 749). It be should be noted that there were also women who were directly involved in the battle field. Importance of World War II in Americans’ History World War II marked a major turning point for the World history. It was one of the ma jor events in the world that should never be repeated. This event marked the importance of teaching the future generations the impact of engaging in war and the many lessons learnt from the mistakes committed.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Knowledge of the World War II helps one to understand how the contemporary society was developed; knowledge necessary in laying the foundation for tomorrow’s generation. Studying history helps the students to become good citizens and to have knowledge of the past events together with lessons learnt from the mistakes committed in the past. In learning about World War II, students understand the impacts of participating in such events. This way, graduates will perfectly suit to the U.S. society and its dynamic requirements from the citizens (World War II 4). The significance of World War II includes the end of dictatorship ruling in Asia and Europe. America would have been surrounded by enemies had Germany and Japan won the war. More so, the era ushered in the Atomic age where peaceful use of atomic and nuclear knowledge became of importance. Most importantly, the war brought up the need for establishing effective world organizations that would help in solving disputes between nations thereby, mitigating future wars re-occurring. This led to the formation of United Nations with the aim of resolving disputes between nations peacefully (United States History 1). Conclusion World War II came to an end with depression in most of the most powerful nations. The war shaped the U.S. history by making it the most dominating country as most of the powerful countries had been ruined economically. The Office of scientific Research and Development led to inventions and improved commodities such as jet engines and other war materials. The war also placed the U.S. among the most powerful nations. However, it is undeniable that World War II was the most expensive war in history. It is estimated that the cost of the war totaled $2 trillion, and the property damage was about $239 billion with the United States spending 10 times than it had spent in the World War I. Works Cited Anon. â€Å"Virginia women and the Second World War.† Library of Virginia, 2011. Web. Ayer s Edward, Gould Lewis, and Oshinsky David. American passages: A history of the United States since 1865. Boston, MA: Cengage Learning, 2008. Print. Erdelja, Kresimir. The Second World War: Workbook 4. Teaching Modern Southern European history. New York, NY: Prentice Hall, 2008. Print. Norton et al. A people and a nation: History of United states. Boston, MA: Cengage learning, 2011. Print. Royal Air Force. â€Å"The Second World War 1939-45.† Royal Air Force, 2011. Web. Schug, Mark. United States history: Eyes on the economy through 20th century. New York, NY: National Council for economic education, 1993. Print. Teachers Guide. â€Å"The cold war.† Disney, 2000. Web. The Choices Program. â€Å"Teachers guide for. The fog of war. An Errol Morris Film developed by the choices Program and the critical Oral History Project Watson Institute for international studies.† The Choices Program, 2004. Web. United States History. â€Å"World War II.† United States His tory, 2011. Web. World War II. â€Å"How did World War II affect people around the world?† Teacher Link, 2003. Web. This research paper on Second World War in U.S. History was written and submitted by user Layla Tucker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Second Cup Essay Example

Second Cup Essay Example Second Cup Essay Second Cup Essay IMC Proposal: Second Cup Second cup was seen a popular coffee house for many Canadians, focusing on a comfortable and warm atmosphere for its customers to socialize with friends or catch up on some work. Known as one of the higher class coffee houses, Second Cup offers many specialty beverages and sweet treats, in addition to Wi-Fi access in all of their franchises. The purpose of selecting Second Cup for the IMC is because they have to some extent ‘dropped off the map’. This coffee house has for the most part been pushed aside, while Starbucks, Tim Horton’s and Timothy’s seem to prevail. In 2004, Second Cup created and Income fund, which was a way to generate more cash, however this put a huge hold on expanding the business in any way (Strauss, 2010). As a result of this, Second Cup has fallen behind the competitors and perhaps in some cases, been completely forgotten. By preparing an IMC for Second Cup we can focus on where they went wrong and what we can do, marketing wise, to get Second Cup back on top. The category that Second Cup falls into is the Beverage industry, which is sectioned off into the Tea and Coffee industry. Tea and coffee account for about 12% and 16% of the sales of beverages in Canada in 2008, respectively. The market for tea and coffee was approximately $1. 5 billion in 2008 (Agriculture and Agri-foods Canada, 2010). Some of the environmental influences affecting the market include waste reduction policies (paper cups) and International trade agreements when it comes to trading coffee over seas. Some of the key competitors in the Coffee and Tea industry are Starbucks, focusing on their specialty and personalized beverages, Timothy’s, who are trying to make themselves more known in the market, Tim Horton’s, which focuses on providing great coffee for Canadians, and Second Cup, which is focusing on their ‘Canadian’ specialty coffees in a comfortable environment. I think that second cup has some areas to improve on their current communication efforts. Secondly because they are fair trade, they pay more for their materials, this increases their costs which forces them to raise prices to allow for profit. Opportunities: * Second Cup can expand their products and services. * Second Cup should market their social responsibility efforts. * Brand Partnerships * Threats: * There is a decline in economic conditions. People have less disposable income to spend on themselves and their activities. The Canadian economy is recovering and therefore people are working more hours and the consumers are more cautious about how they spend the income they do have. There are a lot of competitors. The premium coffee market is constantly growing. Premium coffee is becoming very trendy and larger businesses want in on the action. McDonalds has recently got involved in the market with their McCafe which offers various types of specialty coffees and baked goods. Furthermore, Starbucks and Tim Horton’s are a significant competitor with a lot more out lets than Second Cup. Independent coffee shops are also a notable competitor as they have a portion of the market share and they have a presence in almost every town across Canada. The company is in a constant price war with their competitors over similar products. * Problem: Second Cup was one of the undisputed leaders in the specialty coffee market throughout North America; however, due the growth in chains such as Starbucks, Tim Horton’s, McDonalds, Timothy’s, and Seattle’s Best, Second Cup has lost a significant portion of their market. A new marketing strategy is needed in order to increase sales revenue and grow the market share of the company. Objectives: 1. To increase the sales revenue by 10% at $286 million. . To appeal to a younger market and to enrol more young members in the membership program. 3. Expand company presence by marketing in different high traffic areas. Alternatives: * Increase the membership cost. * Pros: * Cons: Recommendations: 1. In troduce a new ad campaign with a trendy new message to appeal to a younger target market and alter the image of MEC. By developing a campaign that conveys the AOI’s of the consumer it would reveal to the new target that the company understands them and a stronger relationship will be established. Moreover, knowing the AOI’s of a customer will allow MEC to put ads in areas where effective impressions will lead to a sale (i. e. Internet, Outdoor Marketing, and other ads). Implementation Plan: Target Market Profile: * Current Target Profile: * Aimed Target Profile:. Positioning Strategy: Mountain Equipment Co-op offers quality outdoor products with a fair price, while having the least invasive environmental impact and top notch customer service. Marketing Mix Strategies: * Product: * Price: * Distribution: Marketing Communications Mix: The following are concepts of the IMC Mix that would be effective for Second Cup: * Advertising: Direct response: * Personal selling: * Digital Communications: * Sales promotion: Budgets: The following is a table showing how the $500,000. 00 budget has been divided: Marketing| Cost| Bike Racks| $90,000| Direct Mailers| $8000| Spring Training| $7000| Google Ad Words| $36,000| Television Ad| $359,000| Timing: The following chart will show the months that each marketing strategy will be delivered: Strategy| Month| | Jan| Feb| Mar| Apr| May| June| July| Aug| Sept| Oct| Nov| Dec| Bike Racks| | | | | X| X| X| X| X| X| | | Direct Mailers| X| | | | | | | | | | | | Spring Training | | | | X| | | | | | | | | Google Ad Words| X| X| X| X| X| X| X| X| X| X| X| X| Television Ads| X| | | X| X| X| | | | | X| X| | | | | | | | | | | | | | References C Media Outdoor, (2011). Details: Bike Racks. Retrieved October 6th, 2011 from: cmediaoutdoor. com/details1. html Canada Post, (2011). Admail Campaign Plan. Retrieved October 6th, 2011 from: canadapost. ca/cpo/mc/business/productsservices/marketing/addressedadmail. jsf Direct Marketing Association, (2011). DMA Mailing List Search Tool: Adventure Atheletes. Retrieved October 17th, 2011 from: http://lists. the-dma. org/market? page=research/datacardid=117210 Mountain Equipment Co-op, (2011). About MEC. Retrieved October 1st, 2011 from mec. ca/AST/Navigation/MEC_Global/AboutMEC. jsp Mountain Equipment Co-op, (2011). Sustainability. Retrieved October 1st, 2011 from: mec. ca/AST/Navigation/MEC_Global/Sustainability. jsp TV. com, (2011). How Much Television do you watch per week? Retrieved October 17th, 2011 from: tv. com/news/how-much-television-do-you-watch-per-week-24833/

A Holistic Approach to Ambulatory Care

The use of technology is being adopted extensively in the healthcare field as funds increase due to policy changes, especially HITECH, and the need to implement electronic health records (EHR) is recognized. Promote consumer / patient access and participation in health care portals (Sackett, 2013). The use of technology will enable patients to track important health information. This may be useful to change the care of the primary care provider, which means that unnecessary attempts to provide a past medical history to the physician's clinic can be eliminated. This document describes the development of medical care in the outpatient clinical setting and the future direction, the explosive development of technology, the change in the payment pattern, the role of nursing staff, the challenges facing nursing professionals and the characteristics of outpatient experts I will outline it. Medical reform, Affordable medical law, Implementation of care adjustment as a strategy to improve hea lth and prevent re-hospitalization, and Transition from volume-based care to value-based care, interest in outpatient care environment Is rising. Current and future medical website Specialized outpatient care is a complex and multifaceted occupation that includes both independent and collaborative work.The comprehensive practice of outpatient care is based on a wide knowledge of nursing and health science and it is clinically applied to the care process Expertise: Nurses use evidence-based information at various outpatient medical facilities to achieve and secure patient safety and care quality while improving patient outcomes. In 2001, this professional occupation announced a series of outpatient care and nursing knowledge revised in 2006 for the first time. Outpatient nursing core course (AAACN, 2001). This core course is still an important and relevant resource, and many nurses use it to lead a place for outpatient clinical practice. Specialized outpatient care is a complex and m ultifaceted occupation that includes both independent and collaborative work.The comprehensive practice of outpatient care is based on a wide knowledge of nursing and health science and it is clinically applied to the care process Expertise: Nurses use evidence-based information at various outpatient medical facilities to achieve and secure patient safety and care quality while improving patient outcomes.

Education Essay Example | Topics and Well Written Essays - 1250 words - 3

Education - Essay Example therefore carry out effective changes that will ensure that the education system in the country is commensurate to the improving lifestyle in the country† (Jeff 02). This way, the two reports raise myriad factors that shape the nature of education and the trends in the rising demand. Additionally, they analyze some of the education acts formulated by past regimes in the country with the effects of such policies. The increase in the population of the country coupled with the improving economy has consequently resulted in an improving lifestyle for the citizenry thereby instigating a change in the demand for educational services in the country. Such trend implies that schools, colleges and universities in the country must carry out extensive changes in their structures in order to accommodate the increasing demand for the services in the country. On the need for general education introduces an important concept in the sector as it seeks to investigate the essence of general education in the country. The economic and technological state of the society currently requires a particular degree of enlighten for the populace to survive. This refers to a type of education that every individual in the country requires in order to survive in the American society. As a basic education, the article analyses features of the demand thereby information the formation and management of such education. Just as the name suggests, general education targets the population indiscriminate of their backgrounds. Such are basic education possibly up to the high school level. At such levels, the learners obtain adequate interpersonal and communication skills that can enable them make a living in the society. However, just as the name suggests the demand is likely to be high for such education in the country owing to the rising population. The government must therefore consider intricate features of the education in order to ensure that the quality of the education is not only attainable

Journey to New Zealand Personal Statement Example | Topics and Well Written Essays - 750 words

Journey to New Zealand - Personal Statement Example I went ahead passing roads, trees, people, mountains, rivers and many other amazing things. I landed in New Zealand getting residence visa there. I got the help of a local agency who guided me from airport shuttle transfer to finding a standard accommodation at reasonable price. I had been residing there for my new settlement after my mother land. New Zealand was full of myriad attractions which brought a constant delight in the curious eyes. I dived my soul in pulling the fascination through visiting the towns of the Bay of Islands in the north to Dunedin in the south. My moments were flying on the feathers of an anonymous non-muddy bird. I became a human belonged to this whole world which called me here and there. I couldn't stop anywhere forever. I had to move on the calling of the wind for the passion of my mind. It was the mid of Jan, 1998.In the one afternoon, a postman knocked my door, and I greeted a letter of my best friend who lived in another continent, and it was America discovered by Chinese people seventy years before Columbus. It is also said that these people had also discovered Antarctica, and they reached Australia three hundred and fifty years before Cook. I am not an historian, but it was my tribute to them. Making no delay, I sought the help of the agency who introduc... They ensured my air ticket for my destination within 24 hours. I kept the ticket in my hand bag with utmost care before several days of my journey. I was cheered and without any mental stress as I had a belief that my agency had done the perfect job for my trip. I boarded on the air X which continued to be the only North American operator of the A340-300 AND A340-500. It assembled travelers from many destinations of the world. It flew from New Zealand to Stockholm, then to Germany. It allowed the passengers to loiter around the airport for refreshment for the next transit in Canada before reaching the final destination. I was called by the immigration officer, "Please show your Passport." "What! You don't have Canadian Visa Strange! Who let you come here by the wrong flight No body marked you" I was stuck and found no words at that moment. I was observing the attitude of the officer standing as a statue for several minutes. I tried to become easy and tell the fact done by my agency i n New Zealand. I tried to make a clear voice, but it became thinner and thinner by an unexplained fear. First of all, I didn't meet the strict German officer before and the second matter was I was not good in English communication to explain in an organized manner. The German man was speaking British English very fluently as he used to communicate globally. I made a hissing sound, "It is my agency." He gave a slight shout, "Your agency" "Yes, the agency in the New Zealand who arranged my ticket for my trip from New Zealand to Seattle to meet my bosom friend," I told. He replied strictly that my intention was good to meet my friend, but my route was wrong. I asked for a permission to make a phone call to my agency. I was permitted very easily but I was warned that I was not

William Shakespeare :: essays research papers

	William Shakespeare was one of the best authors, actors/playwrights of all time. William's poetry was full of images from nature, gardening, agricultural, pursuits, and country folklore. He was born and died on exactly the same date 52 years later. William has written a total of 37 plays including articles of time, love, death, friendship and the immortality of poetry. William was exceptionally good at his work and he generated a few enemies along the way. 	William was born in Stratford-upon-Avon on April 23, 1564. His parents, John and Mary Shakespeare lived on Henley Street, Stratford. His father was a whittawer, which is a maker, worker and seller of leather goods such as purses, belts, and gloves. His father was a well-known man in society, occupying such positions as a member of council, constable, chamberlain, alderman, and also a high bailiff. Shakespeare's father died in 1601 and his mother died in 1608. 	William was married at the age of 18 in 1582. His bride Anne was three months pregnant and eight years' older then William when they wed. His wife Anne was the daughter of Richard Hathaway. Richard was a substantial Warwickshire farmer. He had a spacious house and owned large amounts of farm land. Anne's father Richard called her Agnes which was interchangeably in the sixteenth century. The Hathaway farm house has now become known to the tourist industry as "Anne Hathaway's cottage." William and his wife Anne had three children. Susanna was born on May 26, 1583. The other two children, Judith and Hamnet were twins, born in 1585. Susanna married Doctor John Hall in 1607. Their home Hall's Croft, is today preserved as one of Shakespeare's properties. Judith Shakespeare married Thomas Quiney in 1616, at the age of 31. Hamnet Shakespeare died at the age of 11 in 1596. 	Shakespeare was unquestionably a famous man because of the distinguished plays he wrote throughout his live. In 1599 the Globe theatre was built and Shakespeare received 10% of their profits. This theatre burnt down while William Shakespeare was preforming one of his master pieces. Shakespeare's comedies of the late 90's relied very strongly on women's parts. One enemy, Robert Greene, wrote a poem conveying his feelings about his younger rival Shakespeare: 			Groats Worth of Witte: 	For there is an upstart Crow, beautified with our feathers, 	that with his Tygers hart wrapt in a players hyde, supposes 	he is as well able to bombast out a blanke verse as the best

Atlantic Computers Case Analysis Essay

1. Stick with company tradition by charging only for hardware and give the PESA software tool away for free. As can be seen in Exhibit 2, there is a noticeable difference between basic servers running with and without the PESA software. This difference would cater directly to those customers in the file-sharing application and web-server segments of the market. Currently, as the Tronn would be competing directly with the rival company’s Zink server, which is priced at $1,700 as opposed to the Tronn’s $2,000, customer’s would assume that the Zink is better value as it costs less, despite the fact that the price shows a 40% mark-up over Tronn’s 30% mark-up. By offering the PESA software tool as part of the overall package, Tronn could add a value advantage over Zink, as they do not offer a software tool which enhances the performance of the server. However, as aforementioned, the customers using the basic servers would benefit most from the PESA software, rather than the high-performance servers. According to Exhibit 1, the majority of units sold are those of the high-performance servers. 2. Charge a price equal to what the customer would pay for four Ontario Zink servers. The case states that Ontario’s Zink servers dominate the basic server segment, and therefore the introduction of the Tronn server would mean that the two companies would be competing directly against one another. Further, Ontario holds a supply-chain advantage over Atlantic, in that they ensure that their products are widely available to all consumers, e.g. the majority of their sales are generated online. However, when loaded with the PESA software, Tronn’s servers run at an efficiency of 4 times faster than their standard speed. The option suggests that the Tronn, when loaded with the PESA software, should be valued at four times as much as the Zink server, as it would be performing at the same standard. This would price the Tronn at $6,800. While a price this high would indeed generate revenue, it must be considered that the Tronn is a new product entering the market. Without appropriate marketing, the consumer would be unaware of the benefits of using the Tronn and thus would opt for the much cheaper option, Zink. This strategy is called skimming. In order to be successful, Atlantic would have to ensure that consumers are aware of the significant product differentiation between the Tronn and the Zink servers (i.e. The PESA software). 3. Charge a price based on a cost-plus approach to pricing PESA (based on software tool’s development costs). As stated above, the cost-plus approach is Atlantic’s standard pricing strategy. In the case, Atlantic is said to have production restraints and therefore will only be able to produce a certain number of Tronn servers in the near term. For example, if Atlantic can sell all of its projected units in the first three years, they are looking at selling 212,000 units in total. In the first year, the percentage of market share rises by 4%, meaning that the total number of Tronn servers sold was 2,000. In the second year, the percentage rises by 9%, giving a total of 6,300 servers sold. In the third year, this raises to 14% and 12,880 servers sold. Of these 21,180 servers, assume that only half are loaded with PESA software, giving us 10,590 servers with the software in total over the three years. The development costs of the PESA software totalled $2,000,000,000. In order to cover the development costs of the software in the first three years, Atlantic would have to price the software at $189. If we assume the Tronn server without the software costs $1,538 to produce, and the PESA is to be included in the sales price, we are looking at a $1,727 production cost. Adding a mark-up of 30%, the sales price of the Tronn and PESA (Atlantic bundle) would be $2,245.10. 4. Charge a price based on value-in-pricing. In order to calculate a total savings price, it is necessary to determine the calculations of a few other items. Also, in these calculations, we will assume that the Tronn server is valued at $2,000. Firstly, considering that one Tronn server loaded with the PESA software is performs to the same standard as four Zink servers, it can be said that a saving of $1,600 per annum can be had by purchasing just one Tronn as opposed to 4 Zink servers. Secondly, annual electricity savings are equal to $250. Third, the cost of application software licenses is equal to $750 per year. Finally, if a server administrator earns $80,000 per year and the number of servers one can manage is 40, labour cost savings are $2,000 per year. The total savings can be added to achieve $4,600 per year. In a quick summary of the above, the following can be noted: * In Option 1, the price of the Tronn and PESA software tool would be $2,000. * In Option 2, the price of the Tronn and PESA software tool would be $6,800. * In Option 3, the price of the Tronn and PESA software tool would be $2,245.10. * In Option 4, the savings of purchasing the Tronn and PESA software tool would be $4,600. I believe that Option 1 would not be an intelligent strategy for Jowers to use. Without charging for the PESA software, the company will find themselves struggling to pay off the costs of developing the tool in the first place. This means they would have to sell more units in the first three years than what they originally projected, giving the company unrealistic sales assumptions and in my opinion, they would ultimately suffer profit losses. I also consider Option 2 to be a bad choice of strategy. While one Tronn server, in conjunction with the PESA tool can indeed perform to the power of four Zink servers, it would be foolish to price the Tronn at the equivalent of this. A price of $6,800 for just one server is too much for a consumer to consider paying, especially for a product that is new into an already established market. Serious marketing and clear differentiation would be required to ensure the success of this strategy, both of which can be very time-consuming and costly. While Option 4 shows a significant number in savings, I would recommend that Option 3, the cost-plus pricing strategy be used in launching the Atlantic Bundle into the basic-server consumer market. As stated in the case, Atlantic Computers is already a strong player in the high performance servers segment, but due to the consistent growth of the internet, the new market of basic servers is emerging. Jowers discovered that one of the main reasons that Atlantic succeeded in the high performance severs market was by product differentiation. This is a large factor in the Tronn’s appeal to the basic server segment, as it also comes with the PESA software tool, something that Zink computers does not have. However, Ontario Computers competes mainly on price, due to the fact that they are able to sell their products online and therefore cut costs in other areas. Despite this, I believe that with Atlantic emerging into the market with a superior product, they will be able to compete successfully. According to Atlantic Computers general consensus, they do not usually charge extra for software tools. However, the importance of the PESA tool must be made known to the sales force. Firstly, without charging extra for the tool, the company will struggle to generate enough revenue in the first three years to pay of the development costs of the product. Furthermore, Jowers followed the status quo and used cost-plus pricing to determine the value of the software, and after adding that cost onto the production costs of the Tronn itself and also adding a 30% mark-up, the total bundle only cost $245.10 more than the Tronn would cost on its own. Emphasis should also be put on the fact that one Tronn server loaded with the PESA software tool, which was valued at $2,245.10, performed to the equivalency of four basic Zink servers, which in total would be valued at $6,800. This shows a $4554.90 saving for customers who choose to purchase the Atlantic Bundle over the required four Zink servers for the same performance. With Jowers given the opportunity to talk with prospective buyers at the trade show, he will also have the chance to explain the features and benefits of purchasing the Atlantic Bundle himself as well as obtaining firsthand consumer feedback on the products. According to the case, the CEO of Ontario Computers states, â€Å"Our business model is not to be the leading innovator on product technology. Rather, our business model is to provide leading technology to customers via the most flexible and innovative supply chain strategy possible†. The company achieved this by managing to cut their costs through distributing their products online and thus were able to offer their product for a much cheaper price than Atlantic Computers. In retaliation to the introduction of the Tronn in the market, Ontario Computer will most likely continue to base their business model on operational excellence and continue to search for ways to compete on price. Another consequence could be the company developing a software tool of their own to compete directly with the PESA tool. If this was to happen, it could pose a threat to Atlantic Computers in that Ontario would still most likely be capable of competing on price, giving them the competitive advantage. However, if Atlantic manages to establish their brand before their competition gets a chance to retaliate, they should have no problem holding onto their market share and consumer segment.

Domestic Violence Against Women Essay - 1691 Words

The World Health Organization defines violence as: â€Å"The intentional use of physical force or power, threatened or actual, against oneself, another person, or against a group or community, that either results in or has a high likelihood of resulting in injury, death, psychological harm, mal-development or deprivation†. WHO has declared violence against women both a public health problem and a violation of human rights. Violence against women is of many types and has many faces. Also called Gender-based violence, public health experts around the world have called it the â€Å"Hidden Epidemic†. (ref) Violence against women is an age-old practice but it was only in the last decade of the 20th century that it got recognition as a serious human†¦show more content†¦From forced marriages in Afghanistan and honour killings in Pakistan to female foeticide in India and trafficking in Nepal, South Asian women face a barrage of dangers. Every three minutes an act of violence is perpetrated against a female in South Asia, according to U.N. Women.( ANALYSIS-South Asias growing modernity masks womens plight 15 Jun 2011 00:00 Source: Alertnet // Nita Bhalla) ( ANALYSIS-South Asias growing modernity masks womens plight 15 Jun 2011 00:00 Source: Alertnet // Nita Bhalla) The Islamic Republic of Pakistan, the sixth most populated country in the world, is in South Asia bordered by India, Afghanistan, Iran, China and the Arabian Sea. Pakistan is home to one of the earliest known human civilizations, the Indus Valley civilization, dating back at least 5000 years. Its people and traditions reflect many varied cultures ( UNDP 2011). HDI report. The life expectancy at birth for the population is 66 years, infant mortality is 62 per 1000 live births and the maternal mortality is 260 deaths per 100,000 live births. Domestic violence is referred to as intimate partner violence in the developed countries, but in the developing countries and especially in South Asia domestic violence is not perpetuated by intimate partner or spouse only, the perpetrators include other family members also. In Pakistan, violence against women occurring within the family is treated lightly considered a cultural norm and is condoned by theShow MoreRelatedDomestic Violence And Violence Against Women1662 Words   |  7 Pagesdefinition of domestic violence is, â€Å"Violent confrontation between family or household members involving physical harm, sexual assault, or fear of physical harm†. Domestic violence takes place in many forms, including physical assault, threats, sexual abuse, intimidation, etc. Domestic violence destroys the meaning behind a home and the feeling of a safe environment. No one man, woman, or child deserves to be abused. 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